Digitising the evaluation and intervention of the «Servicio Comunitario» program

Digitising the evaluation and intervention of the «Servicio Comunitario» program

Year:

2023

Funded by:

Delegación del Gobierno para el Plan Nacional sobre Drogas. Orden SND/1205/2021, de 5 de noviembre, publicada en el Boletín Oficial del Estado de 6 de noviembre de 2021, se establecen las bases reguladoras para la concesión de subvenciones en régimen de concurrencia competitiva a entidades privadas sin fines de lucro y de ámbito estatal, para el desarrollo de proyectos en materia de prevención y tratamiento de adicciones, financiadas con fondos europeos. Resolución de 17 de agosto de 2022 por la que se convoca la concesión de subvenciones en régimen de concurrencia competitiva a entidades privadas sin fines de lucro y de ámbito estatal, para el desarrollo de proyectos en materia de prevención y tratamiento de adicciones correspondientes al año 2022 en el marco del Plan de Recuperación, Transformación y Resiliencia, financiado por la Unión Europea – NextGenerationEU.

Main Objective:

To digitise the evaluation and intervention processes of the Community Service programme.

Summary:

The Digitisation of the Evaluation and Intervention of the Community Service Programme aimed to establish the programme’s presence in the digital environment and streamline its evaluation and intervention processes through digital tools. This transformation has enhanced communication with stakeholders involved in harm prevention and improved efficiency and participation by eliminating the need for travel and resolving scheduling conflicts among professionals.

Previously, the programme lacked a digital presence, which had become essential. Digitisation has provided the programme with a digital identity through an accessible website that centralises programme information. This development facilitates and democratises access to information for professionals in addiction prevention, users, and nightlife stakeholders.

Additionally, the programme now includes a virtual space that offers structured and concise details about its environmental prevention initiatives. A significant milestone has been its presence on Instagram, one of the largest social networks. The programme’s Instagram account has enabled communication with the virtual community and, through the “Ads” tool, the creation of three targeted campaigns that significantly increased its visibility online.

Another critical achievement of digitisation is the establishment of a “complaints channel.” Previously, harm-related incidents were primarily reported informally through conversations during surveys. The new digital platform provides a confidential and anonymous space for individuals to share their experiences, helping to highlight and address various harms encountered in nightlife. This resource has proven valuable, not only as a means of avoiding the trivialisation of such harms but also as an asset for social research.

Keywords:

Digitisation, training, visibility, gender, digital training, evaluation, harm prevention, social networks, virtual campus, evaluation, mystery shopper.

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